A great tip that is very overlooked to get your website and business out there on the big, bad web -- submit your website directly to search engines.
A lot of marketers think just because they blog about a website or make a myspace page referencing it that they will get a ton of traffic because they are doing other things to point towards their site. Not always the case, my friends. Sometimes backlinks get lost in translation. For example, with myspace, redirecting someone to a link for your webpage is a 2 step process where myspace converts all links to a myspace (msplink) caution before you can click through. Not the most direct method in free traffic flow to your business site.
Submitting your website directly to Google or Yahoo Directory
or Yellow Pages gets your website directly to all of the search engines. Of course, definately keep up the backlinking and link posting as much as possible, because it definately improves search engine ratings. Submitting your business website to multiple search engines puts your direct website into search results, rather than links that eventually get website wanderers there. And there are a TON of directories out there that url submissions are free or very cheap. Think Google, Yellow Pages, MSN, Y!Directories, Submit Express, AddMe, local business directories, etc. Get a good list going of where you want to submit your website to, and dedicate an hour or 2 to submittals. An easy workday thats well worth it!
Just another tip to make everyone's life easier ... food for thought :-)
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