Sunday, August 10, 2008

Social Bookmarking - What is Actually Useful?


In the crazy Web 2.0 world out there, social bookmarking sites are popping up everywhere. As a relative newcomer to the social bookmarking scene, I am trying to weed through what is truly effective and what isn't.

Social bookmarking is something I have been dabbling in since I began Internet marketing last year. I tried all the traditionally recommended sites -- I even blogged earlier about some of those sites as I began trying them. I submitted all my URLs, sat back, and waited for traffic.

Of course, I quickly came to the realization that this method is not the best method for traffic generation.

After a lot of trial and error, market research, and participation in bookmarking communities, I learned that simply submitting just your own websites as newsworthy material doesn't get you followers, friends or readers. When you ACTIVELY participate in the social community, others only then begin to migrate towards your website selections.

A good way to include your website into the mix of sites that you bookmark is including only updates and additions to your blogs, squidoo lenses, and main website updates. Highlighting new material and new contributions along with other sites significant to you provides a variety of links for people from enjoy and choose from, instead of just articles and blogs relating only to your webpages. The end result of this method is a larger friend/reader base.

When you submit updated material (ie new blog posts) within the same webpage, this directs traffic repeatedly to the same site and same backlinks. In turn, you have increased potential for traffic generation towards your home business pages.

Also, trying out free bookmarking software and websites that assist with multiple submissions simultaneously helps speed up the bookmarking process, and frees up more time for social participation. When you engage yourself in these social communities, you gain credibility and friends.

Some suggestions: Digg, StumbleUpon, Reddit, Newsvine, PlugIM, Del.icio.us
Multiple automated submissions: OnlyWire

(These might have been mentioned by me previously, but they are what I use. I have just learned to use them much more EFFECTIVELY now!)

The biggest key with all of these sites is CONSISTENCY! You have to stick with them, contribute regularly, highlight articles and newspieces OTHER than just your own information, and PARTICIPATE within the community.

Have something important to offer others, rather than just expecting something for yourself!!

Chao!

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